Perth Website Slang and Terminology Explained Are you looking for a new Perth website designer? But have been deterred because of all the confusing language? Design Web Perth makes things simple for our customers. We thought we’d give a quick little web design tutorial on some of the terms you will hear Perth website developers say. Backlink: Backlinks are links from other sites back to your own. Using lots of backlinks from high-ranking sites can greatly improve your search engine results. Bad Neighbourhood: This refers to the server where your site is hosted, if you’re hosted by someone that also hosts spam/scamming pages, you’re in a bad neighbourhood and could be penalised for this. Below the fold: Below the fold refers to the content below the first viewable point on your webpage (users have to scroll down to see it). Bounce rate: This is the percentage of people who leave your site, without clicking through any pages. This can indic...